- Category
- Client
- Date Published
- Works
What we did
Brand Design
UI Design
Visual Systems
Digital Product
Portfolio
Brand & UI designer crafting visual systems and digital experiences
View Works
Hey, I am Falend.
Visual designer with brand and UI experience across identity systems, e-commerce, official websites, and digital campaigns.
Graduated in visual communication with 5 years of visual design experience and 2+ years of design management experience. I have supported cross-border brands and large domestic companies through brand VI refreshes, UI design, campaign visuals, and scalable digital design systems.
Education
Nanchang Institute of Technology · Visual Communication Art Design · Bachelor Degree
Experience
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2018.09 - 2020.12
Tencent Animation · E-commerce Operation Designer
Created posters and H5 campaign pages for Tencent Animation merchandise projects.
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2021.03 - 2022.05
Shanghai Renying Network Technology · Senior Visual Designer
Worked on brand VI packaging, WeChat H5 campaigns, and mini-program activity pages.
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2022.07 - 2024.12
Zhuojiang Cultural Creative · Brand Visual Design Director
Led full-case visual design for overseas brand websites, Amazon stores, and EDM systems, helping increase official website visits by 30%.
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2025.05 - 2026.02
Shenzhen Zhuoer Photography · Brand Designer
Delivered official website brand projects, Amazon brand projects, and daily brand social and website campaign visuals.